Welcome to
de Bono Thinking

Clarity. Creativity. Confidence

Trying to figure out AI and rapid change.

Look no further.

We partner with organisations and leaders to get real business results. We are part of a global network of experts who deliver interventions and business solutions based on the work of Dr Edward de Bono.

Our methods are powerful, proven & practical

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De Bono Thinking is proudly brought to you in East & Southern Africa by The Thinking Company - independent from de Bono Ltd.

Why de Bono Thinking Matters

Practical tools, not just theory -

de Bono's methods offer structured, easy-to-learn techniques for better thinking.

Clarity in complexity

Cut through noise and confusion to make clearer decisions, faster.

Creativity on demand

Generate fresh ideas and solutions by thinking beyond the obvious.

A skill anyone can learn

Thinking isn’t a talent; it’s a skill - and these tools make it teachable.

In a world full of noise, rapid change and overthinking - clear, structured thinking isn't just useful. It's essential.

de Bono Thinking is your home for the powerful methods and tools of Dr. Edward de Bono - the pioneer of lateral thinking and creator of practical thinking systems used in business, education, leadership and everyday life.

About Edward de Bono

Dr. Edward de Bono was one of the world’s leading thinkers in creativity, innovation, and problem-solving - and the originator of the term “lateral thinking.”

A physician by training with degrees from Oxford and Cambridge, he dedicated his life to understanding how the mind works and, more importantly, how it can work better.

Where others offered theories, de Bono gave us tools - practical methods that make thinking visible, structured, and teachable.

His work has been used by:

Governments and global businesses to improve decision-making
Schools and universities to teach thinking as a skill
Leaders and innovators to unlock new ideas and solve real problems

With over 60 books translated into 40+ languages, de Bono's legacy is a global movement: helping people of all ages think more clearly, creatively, and collaboratively.

Tool Spotlight

Lateral Thinking

Creative Thinking That Breaks the Rules

Traditional thinking moves in straight lines - logic, analysis, and what’s already known. But when you need new ideas, breakthroughs, or unexpected solutions, you need to think differently. Lateral Thinking, developed by Dr. Edward de Bono, teaches you to challenge assumptions, disrupt patterns, and reframe problems. It’s not about being random, it’s about thinking purposefully in new directions.

Use it to:

Generate ideas on demand
Spark innovation in teams
Overcome creative blocks
Solve complex problems from new angles

Strategic Thinking

A Smarter Way to Think Ahead

In a fast-moving world, reacting isn’t enough. Strategies can become outdated, and long-term planning often gets lost in the rush of day-to-day decisions. That’s where de Bono's Strategic Thinking comes in — a powerful approach for designing the future, not just surviving it. This program breaks strategy down into a series of clear, creative steps - helping individuals and teams move beyond analysis and toward constructive, forward-looking action. It brings structure, flexibility, and originality to how strategy is shaped and decisions are made.

Use it to:

Create clear strategic directions
Break out of reactive patterns
Explore alternative futures and pathways
Make confident long-term decisions
Align thinking across leadership teams

Six Thinking Hats™

A Smarter Way to Think Together

Meetings can be messy. Decisions can be emotional. Discussions can go in circles. That’s where the Six Thinking Hats come in - one of the world’s most effective thinking frameworks for individuals and teams. Each “hat” represents a different type of thinking. By wearing one hat at a time, thinkers focus their thinking, reduce conflict, and collaborate more effectively. It removes ego from the equation and lets better ideas surface.

Use it to: